Upon reflection, the craziest thing among Apple’s announcements last week is the Rose Gold Aluminum Apple watch.
— Stu Maschwitz (@5tu) September 18, 2015

“Our cheapest model now comes in a color with the exact same name as our most expensive model.”
— Stu Maschwitz (@5tu) September 18, 2015

“‘Rose gold’: now available for $350, or $17,000. Your choice.”
— Stu Maschwitz (@5tu) September 18, 2015

I’m just spitballing here. These marketing slogans need some work.
— Stu Maschwitz (@5tu) September 18, 2015

Maybe they could offer an upsell link on the Aluminum checkout page: “Would you like to spend 5,000% more for something with the same name?”
— Stu Maschwitz (@5tu) September 18, 2015